How will people find my website?

By including your web address in print and promotional materials (brochures, newspaper ads, yellow pages, etc.) and in radio and television ads, potential customers will be able to access your site easily. Printing your web address on business cards is another great way to promote your site.

Why do I need a website if I am already advertising through other media?

The goal of a website should not be advertising, but rather to share information about your organization. A website should be thought of as a supplement to advertising. Once a potential client has an interest in your group, he or she can use your website to find out more about your products, services, or programs.

A website gives your clients or consumers 24-hour access to your information. There are no answering machines with clients awaiting return calls. There are no busy signals. No one is put on hold while they are surfing the Internet. Most importantly, your information is available at the consumers' convenience even in times when your physical doors are closed. The immediate response provides customer satisfaction!