Emailing : comment écrire un titre percutant

Emailing : comment écrire un titre percutant
Vous le savez, le titre de vos emailing est crucial, c'est même l'élément le plus important de chaque email. Un mauvais titre et c'est l'échec à coup sûr : soit vous vous retrouvez dans les spams de vos destinataires, soit votre mail pourrira dans …
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[INFOGRAPHIE]: Quel est l'état actuel du e-commerce français?
Passionné de webmarketing depuis 2011, j'ai expérimenté à bien des niveaux en passant par le drop shipping et le e-commerce jusqu'au marketing d'affilié. Mes compétences et intérêts sont principalement le référencement dans les moteurs de recherche et …
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Gaslight Creative doubles space, employees
Because of Gaslight Creative's expansion of services, including a Web department and digital strategies, the past 10 months have seen the hiring of a copywriter, graphic designer, account manager, marketing strategist and two Web developers. Pundsack …
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The Evolution of Search Engines and Process of Search Engine Optimisation

Search engine optimization can be considered to be combination of two words search engine and optimisation. In the early age of internet development numbers of website over the internet was quite limited but as Number of sites on internet increased it was quite difficult for a user to remember all the useful resources. In such a situation there was a Sharpe need of proper data base management related to URL (Uniform Resource Locator) addresses. It was an era when different resources directories came into existence. For a long period of time directory were wildly used by people to find or to save useful resources but directories where having following issues.

It was not the permanent solution as many web directories were not known to audience.Directories were not able to find the importance of each web page submitted and equal weighted was given to all the sites.

Directories with huge numbers of resources were not efficient as it may take time to find a useful resources amount all the listed websites.

Manual mode of operation was not proper for all the internet users.

To resolve these issues there was a need of particular research mechanism which can show relative WebPages in against of a search query. Search engines are result of that particular need itself. Search engine are basically query able data base management system. Where users are able to enter a particular key word in the search box and on search all related URL will be displayed to the user. The biggest advantage of any search engine is that user does not need to enter the URL or some technical things they can just put what they are actually looking like football, games etc.

The method or technology search engines use to display their search results is known as search algorithm and different Search Engine Optimisation techniques try to make any web page friendlier with search engine algorithm. This is very important for any website owner to have proper knowledge of search engine optimization because more then 90 percent of total web traffic comes through search engines and importance of any web page being displayed on the first few results is quite high. Users do not like to mingle with all the search results displayed by any search engine and infect very few of searchers go beyond the first page.

In lay man language search engine optimization is about to make your web page appear in the first few results in the search results for a particular key word or search phrase. It is quite important to bring traffic to the site and to increase the business done by the site.

There are many technical aspects of any SEO campaign but you should not be worried about it at all. There are many seo services offering organizations who have an expertise in this field. While availing any seo services it is quite important that you must have an overview of the Search engine optimization in order to decide the quality performance of your contractor. Seo services include off page services, on page seo services, Content writing services and Social media optimization services. There are other methods of increasing traffic to your website like PPC and Google ad words. Seo service organizations also offer these services.

Search Engine Optimisation involves increasing the quality, as well as the volume of traffic on a specific website. It’s about helping motivated searchers find your products and services. When combined with Pay Per Click (PPC), Search Engine Marketing (SEM), and Social Media Optimisation (SMO), you have an Internet marketing plan that works in the age of digital marketing.

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Your Marketing Formulas Will Fail: Finding Flexibility

Your Marketing Formulas Will Fail: Finding Flexibility
This means search engine optimization (SEO) should be a base component of every business's web advertising focus. Because keywords change, what customers look for also changes. As the scope of industries evolves, this process should be an ongoing, …
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topseos.com Reports Newpath WEB as the Third Top Search Engine
NAPLES, FL , Jun 5, 2015 (Marketwired via COMTEX) — topseos.com, the independent authority on search vendors, has named Newpath WEB the third best search engine optimization agency in Australia for June 2015. Each month the independent research …
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Social Marketing Success

Social marketing success is measured by the benefits of the marketing campaigns to the society rather than the financial gain or increase in sales. Social marketing seeks to educate the society on certain issues and suggesting solutions to societal problems, and not entirely promoting certain goods or services. Funds spent on social marketing cannot be recovered in financial terms, but in terms of making the lives of people better.

To ensure your social marketing success, it is important to define the aims of your campaign. What do you wish to gain from this marketing? A reduction in the number of motor accidents is increasing awareness of road safety regulations or any other. The aims must be specific enough and numeric values attached if possible; that is the only way to measure the success of the marketing successfully. For instance, the aim could be reducing road accidents by 15% by the end of the year, by doing this we can measure at the end of the year if this has been successful or not.

After defining the aims of the social marketing, you need to identify your audience. What age group should the audience encompass? Which media will be more appropriate in reaching them? The methods that will work for young people may not work for the elderly. If the audience is online, then the internet will do but if not, another method has to be found to get the message to them.

The approach to the marketing will depend on the audience. If the audiences are online and are part of social networking groups, then perhaps Facebook or twitter will be a good medium. If they love to watch photos, then you could create your campaigns as photos and tag them in. You could also use banner adverts and Google Adwords for the elderly internet users who are not part of social networking sites.

Finally, you need to analyze your methods used and results obtained and check them against the aims stated. If the aims are being met, then all is well but if not, you may need to rethink the strategy. It is also important to determine where things went wrong; maybe you are targeting the wrong audience or using the wrong methods. For instance, targeting an anti-smoking campaign at minors will not yield any results. This is because they are barred from smoking by law and so a campaign in that direction will not change anything. It is sometimes very difficult to set out the aims of the campaign, but as time goes on, the picture becomes clearer so aspects can be adjusted to fit.

Social marketing success makes society better. For example, a success in the seatbelt campaign will lead to the reduction in fatalities in road accidents, thus saving a lot of lives. In recent times, social marketing has become more effective online that anywhere else. Campaign leaders can have forums online where members can contribute their ideas on the issues and help sensitize other people. Online methods deliver messages faster than print and electronic media.

For more information on Social Marketing, please visit my blog at http://www.annettapowellonline.com. See you there!

 

Yours Sincerely,

Annetta Powell
Your Professional Success Coach

 

My name is Annetta Powell and I am your Professional Success Coach of Real Estate Investing and Network Marketing. My goal is to help others experience financial and professional freedom through mentoring, training and personal development.

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Plastic Surgery Marketing Online

Marketing your product successfully depends on how well you get the word out about what you do and how you do it. You have to have exposure and the more the better. Plastic surgery marketing is no different. If you specialize in rhinoplasty, then you have to let the world know that you are the best nose job doctor available.

Marketing your services revolves around making your potential patients aware of your experience and skills. If you are too busy with your practice, you can hire professional marketers to launch your surgery marketing campaign for you.  

Online Marketing

The internet is the easiest place to advertise. Banner ads are relatively inexpensive and if you have a catchy slogan, people will remember you. Of course, you can not perform surgery online, but you can get the recognition you need. Online you can instantly show before and after pictures of clients. When others that have been considering a nose job see the great work you did, they may just travel to your city for your services.

With online plastic surgery marketing you can arouse interest. Offer visitors a contact form for more information. If they clicked on your ad, then they are obviously already interested in knowing more. One big mistake many marketers make is hard selling. No one whats a lot of hype. They want to know in plain English what you can do for them.

Potential patients also what to know what others have thought of your services. If there is a lot of negative feedback on the internet about you or the results you produce, then you have to do some serious damage control. Try to get negative remarks removed and replaced with positive reviews. If you do not know how to this, professional marketers can help or you can take online tutorial.   

Website

If you don’t have a website, you should get one as soon as possible. A web presence is extremely important these days. People like to research before making a final decision. A crisp and clean website is a must have for any plastic surgery marketing campaign. It gives people a close up view of your operation, your facilities and exactly what they expect during and after surgery.

All of your plastic surgery marketing will be a waste of time if you do not have a solid high quality service to back it up. Letting someone take a knife to your face is a scary prospect. Your website should instill confidence, be highly professional and project the image you want potential clients to see.  
 

For more information about Plastic Surgery Marketing visit our website http://www.plasticsurgerymarketing.us
 

5 Tips To Lookout Before Starting A Career In Online Marketing

5 Tips To Lookout Before Starting A Career In Online Marketing
BANGALORE: Internet marketing is a prospering business today, and is witnessing fast growth making its reach globally and for being easily deployable. More importantly, it is one of the rarest businesses that can be started with zero capital cost …
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Philadelphia Online Marketing Consultant Interviews With Business Innovators
Tim Dimmick, owner of Grand Slam Marketing, was interviewed by Andy Curry for Business Innovators Magazine about helping small businesses to obtain new clientele through online marketing. Mr. Dimmick explains that in order to compete in today's market …
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Internet Marketing In 2010

These changes will surely encourage both latest confronts as well as immense opportunities. Now days, businesses to a greater extent are using strategies of internet marketing and will be mounting existing online spending in 2010. This business is growing at such a fast speed that every companies is planning to invest here in this line of business.

With the result of last year, companies have an idea that this line of business will surely bring a large amount of profit to them and hence, making suitable adjustments to that movement. Companies in all line of business are continuously realizing that planned internet marketing is quicker, extra cost effective, targeted as well as measurable.

Over the latest time, many surveys have been done in order to make out how industries will use their budget of online marketing. And, as per the survey, the majority of business organizations will enlarge their online budgets chiefly in the field of web designing in addition to development, SEO’s, email marketing, search marketing, as well as social media. Trends in the optimization of search engine, throughout the year, have helped in predicting the strategies of Internet marketing in 2010.

These days, everything regarding this line of business is changing drastically, from the growth of societal marketing to evolution in technology as well as new applications.

Now, as per the market trend, following are the target environment, where changes will occur.

The first one is digital footprints. Over the last few years, every business has earned a considerable digital footprint. With the help of company’s website as well as blogs to buyer reviews, every company has already gained a digital appearance. Hence, in the year 2010, strategy creation is surely needed which allows organizations to manage that image. This strategy will help in finding various ways to manage the presentable information by involving reviews and making use of social

The second factor is Mobile Marketing. In the year 2009, mobile technology has seen a massive increase; hence, 2010 is obviously expected to cross that. Confident marketers will surely take benefit of this trend via increasing usability of mobile applications, such as Twitter.

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24 Lead Generation Ideas

ONE supplier, ONE key employee, ONE key customer, ONE source of leads, and I could go on and on and on….each of these risky scenarios has impending financial disaster written all over them.

I was speaking to a potential client some months ago now, a conservatory manufacturer and installer, and he was advising me to use radio advertising. Now the reason he was advising me to spend thousands on radio advertising is that he said that it was working for his company, and they relied on it. In fact, they relied on it so much, that they had scrapped any other form of advertising and lead generation in favour of it.

Well that’s great if it’s working, and it certainly appeared to be working… “but”, I asked “what if a competitor comes along with a better advert, better radio slot times, more coverage, and offers something you don’t, what have you got in place to fall back on immediately?” He couldn’t answer.

Amazingly, some small businesses rely on one lead source, for example directories like Yellow pages or Thomson Local, and I’m sure many of them are doing great. But this is so dangerous, what happens if next time the directory is printed and there are 3 other businesses doing exactly what you do and their adverts are better than yours, or worse, what if there was a mistake and your number was printed wrong or you were omitted completely? Your trusted source of leads has now GONE. Put simply, every business should be propped up by multiple sources of ‘Lead Generation’, or ‘Pillars’.

This is known as the ‘Parthenon Plan’. Bear with me ! The Parthenon of Greece was created over 2 millenia ago and was built on more than 60 pillars to withstand unknown challenges. In the late 17th century, it was used as an ammunition store and suffered a direct hit exploding the munitions inside. However, most of the building and columns are still standing.

It’s about realizing that in order to grow, or even survive, you must use 8, 10 or even more pillars of lead generation so that if one or three start to perform badly, then you still have strong foundations propping up your business.

But isn’t cost restrictive? Most businesses have a marketing budget and it just won’t run to adverts here and there, leaflet drops, internet advertising etc etc ; and anyway what else is there?

Ok here’s a list of what you can employ as lead generation pillars.

Direct Mail
Pay Per Click Advertising
Search Engine Optimisation
Leaflet Drops
Telephone Marketing
Email capture
Autoresponder
Direct Sales
Joint Ventures
Online Public Relations
Run Competitions
Open Days
Systematic Referrals
Internet Advertising
Offline Public Relations
Shows, Events
Affiliate Programs
Networking
Teleseminar
Print Advertising
Radio and TV
Newsletters
Sponsorship
Mini Courses

And on and on and on. I could fill this list with a HUNDRED ideas.

Action Steps
1. Make a list of your existing lead generation strategies
2. How much business do you generate as a percentage on each strategy ?

If you have less than 8 strategies (pillars) and any one of them (or two or three) add up to more than 40% to 50%, you don’t have a Parthenon, you have a Leaning Tower of Pisa, and you may have to prop it up.

The ideal spread would be to have 10 strategies, each bringing in 10% of your leads, but any spread is better than relying on one or even two key strategies.

Neil Holley-Williams runs HW Marketing UK, a company providing marketing advice. HW Marketing UK also provide affordable website design and SEO for businesses. Neil has worked for over 25 years as a freelance for companies such as IBM, Carnival UK, Invesco Perpetual and Skandia Life. For more free information visit http://www.hwmarketing.co.uk

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