Who Is Your Current Online Marketing Mentor?

Last week I was talking to a guy at the gym I just become a member of. We were talking about the personal trainers we use. If you aren’t acquainted with the term, these are physical training experts who are qualified to plan work-out plans based on a person’s unique strengths, needs and goals.

Well, David said one thing that has stuck with me ever since. “I was so confused looking at the different books and fitness magazines. Everyone has a different opinion of what produces the best results. I ultimately figured if I was going to train, I might as well select one specialist, listen to them and follow their approach.”

Later, as I was heading home, I thought about how appropriate my friend’s comment was to Marketing on the internet. Everyone’s a guru. (Even people who have yet to sell their first eBook.) And there are a million programs, books, secrets, techniques and strategies you could use. The catch is, it is possible to fall into what my business school professor called, “Analysis Paralysis”. That’s where a lot of people are trapped. They continue analyzing, and it gets in the way of really accomplishing something.

I was guilty of this, also. I must have acquired several hundred dollars worth of books and courses before I found what worked for me. Thankfully, the mentor I began to pay attention to was, in retrospect, a really good choice. And by following his instruction and listening to his ideas, I have built up a few profitable streams of income.

My point isn’t that my “guru” is the best one for everybody. The point is to decide on one or maybe a a few people you really admire, and model them. Of course, make sure that they are actually successful in their own businesses first. But when you find somebody you respect and whose style you prefer, listen to their suggestions and stick with what they recommend in their writings.

Adopting this approach can save lots of brain cells that you would spend switching strategies and methods. It avoids confusion and offers you a good reference poing from which to work. You don’t have to continue reading and searching out the latest eBooks. Assume your guru understands the latest methods and will advise you of how well they work.

I’m not suggesting you never look at another program or eZine again, it’s just that you have one primary leader you follow, it’s a whole lot easier to discover your way.

Having a great teacher is one of the keys to success in your online marketing business. Let Carl Willis teach you step by step the principles of internet marketing.

Internet Marketing And Strategic Marketing Consulting

Strategic marketing consulting, as the term implies, is a plan of action that will increase your efficiency and save you time in your internet marketing, as well as in your offline marketing. There are several processes that form what is known as internet marketing. It is a vast and complex world that is evolving constantly and rapidly, and will continue to do so. But it is crucial to your overall marketing success. If you are in business, whether it be local or large-scale, and you are not on the internet, you are missing out on reaching most of your customers.

If you are just starting out in internet marketing, you might be tempted to try to figure out how it all works before you actually start doing it. But unfortunately, most experts agree that this plan will not get you very far. In order to figure it all out, you really need to be doing it. Will you make some mistakes? Without a doubt. But you will learn from these mistakes and turn them around into advantages. So, the key is to take action. But you don’t have to do it all alone. That is where strategic marketing consulting comes in.

This kind of help usually gives you a step by step plan to follow so you don’t feel lost or unsure of what you are doing. This way, you get a glimpse into the big picture as well as the details on all the various parts that make up internet marketing. You can get consulting on a variety of aspects of your business: target market research, keyword research, SEO for your web content, online and offline public relations, online and offline advertising, traffic generation, list-building, split-testing, and much, much more.

While taking action is one key, focusing on just one action is the next. It’s easy to get caught up in the newest business enhancing tool or program. If you can make sure that you stay focused on the task at hand, or establish the consulting to do it for you, you’ll always be at least one step ahead of the business manager or owner who is jumping around from one focus to the next; never able to complete a task.

Of course, one of your main concerns is to have a good flow of traffic coming to your website. Internet marketing consultants can set you up with a traffic generation blueprint, which shows you exactly how to generate more traffic and to keep it constant.

While there are many traffic generation techniques that work, you may have never learned how to do them the right way, and this is another reason to seek strategic marketing consulting. You will save a great deal of time, from days, to months, to years by cutting to the proven successful internet marketing methods and strategies. And, as you know, time is money, especially in the present-day internet economy.

For more on internet marketing and other informative articles – visit : internet article marketing

Lead Generation Motivation: Incentives

If you go by the modern corporate culture, motivation is a key ingredient. Without proper motivation, your call center employees will soon find their daily work dreary and monotonous. When people work just for the monthly salary, they often tend to lapse into mediocre work. To pull them out of this state of stasis, BPO managers have to motivate them daily. Somebody rightly said that motivation is like taking a bath; you have to do that every day! Motivation can be done through words of appreciation, gratitude for quality call center services and also through incentives. Studies have revealed that the third form is the most effective among the employees. Lets find out how the agents in your firm can be motivated to achieve higher than what they usually do.

To begin with, you need a transparent performance appraisal system. BPO managers often dont have that and select someone through dubious methods. Even if they have the best intentions on their minds and have been fair in their judgment, this sense of impartiality doesnt come across to the agents. They complain of favoritism and that is so infectious a thought that even the receiver of the reward feels slighted. That doesnt motivate anybody in the telemarketing unit. Rather, employees give up hope taking it for granted that however hard they may work, they can never satisfy their superiors. To steer clear of all this negativity, explain the appraisal process to the team. They must know why their peer got something and they didnt.

Incentives could be in the form of monetary reward, gifts or certain additional privileges. When it comes to money, you can initiate the practice of spot incentives. When the lead generation agent has attained a cross selling or up selling, the BPO manager can immediately reward them with a cash prize. It may not be hefty, but the symbolic gesture is that is more important. It spurs on the agents to work harder to achieve the same incentives. You can reward the call center agents with gifts at the end of every month. Select the top performing agents and reward them in front of their peers. Make the employee feel special. This is contagious. You will soon find the others vying for the same prestige by call center services that is above average.

There is another aspect of incentives that cannot be bought with money. That is the appreciative gesture and words of praise. Call center employees are always looking for those words of encouragement and support from their superiors. Telemarketing agents perform under severe pressure. They have to deal with aggressive customers all the time. It takes a toll on their mental health. A smiling face and a pat on the back is all they need when they are down and out. Thats something that the BPO managers should be ready with. It may be that the lead generation agent is not being able to hit the target on a certain bad day. If the manager loses temper, he loses the loyalty of the employee as well.

We are always offering incentives and perks to our lead generation agents. Our telemarketing managers are experienced leaders who stand by their team members through thick and thin.

More Lead Generation Articles

Social Media Marketing: Autopilot Your Online Marketing

Just because the social media autopilot options are out there doesn’t mean you need to use them, let alone abuse them.

The whole point of social media is real-time communication and interaction. Conversations change within hours. Hot topics one minute could be taboo the next. That doesn’t mean you can’t schedule a tweet or Facebook update to go out hours later. The key to using autopilot effectively is to analyze the situation in which you are putting your posts / updates / messages on autopilot and put yourself into the message receiver’s shoes. Does your autopilot update appear to be spam-like? Is your update completely irrelevant to the conversation? Appearing as a spammer or as someone who adds his or her irrelevant two cents to a conversation that is focused on something completely different, could stamp a scarlet letter on your brand image. A reputation blunder you don’t want to experience.

In order to keep your pristine image intact and avoid a PR nightmare, it’s essential to understand when it’s appropriate to autopilot your social media efforts and when it is not.

When you should autopilot your social media efforts and why:

**NOTE: Obviously you don’t have to autopilot any of your efforts, but you may find that you can save a little time doing so.

Tweets that you wish to schedule 2 – 4 hours in advance. Whether you have a meeting, want to take a lunch break, or have to pick the kids up from school, we all have times where we’re away from our computers for several hours. So, scheduling a tweet to go out a few hours in advance is fine.

As I mentioned above, topics change extremely fast on social media, and you don’t want to be tweeting about something that was a hot topic a week ago—this shows that you are not interested in listening to the current conversation and are simply posting to post. People use Twitter to talk about hot topics, news, and areas of interest. They’re on Twitter to find other valuable tidbits and to share their own. Scheduling a tweet days in advance isn’t going to resonate with individuals who have moved on to a completely new area of conversation—if anything, it will frustrate them.

Blog posts that you want to schedule 1 – 2 weeks in advance. Because blogs aren’t as real-time oriented as other social media platforms and also require quite a bit of time from you, scheduling further in advance is acceptable. We recommend scheduling posts at least one week in advance to ensure you never come across a day where you’re post-less!

Sharing blog posts on Facebook by setting up an automatic feed for your blog posts using Networked Blogs. This way, whenever you post a blog, you don’t have to sign into your Facebook page and post the link, saving you time and effort—it will automatically be added to your page. When people see a topic that interests them, they’ll click on the link and be directed to the post on your blog.

When you should NOT autopilot your social media efforts and why:

During scheduled Twitter meet-ups / discussions: If you don’t know what a Twitter meet-up is, it’s basically a planned discussion session that occurs at a certain time at a specific time of the month or week around a topic (some of the most popular Twitter discussion groups are related to travel, social media marketing, etc.). The founders / leaders of the Twitter discussion group will also assign a designated hash tag to the discussion so that each time a Twitter user wants to partake in the discussion, he or she can attach the hash tag to their tweet.

This hash tag allows Twitter users to view only the tweets on the discussion topic in one window as opposed to sifting through all other tweets that don’t relate to the discussion session.

When you schedule tweets in advance to go out during the time of the discussion, you’re completely missing the point of these discussions. And what happens when the meet-up focuses on a particular subject that your tweets have nothing to do with? Real-time conversations are always changing. Scheduled tweets cannot accommodate or forecast these changes. You must be present and speaking in real-time to ensure proper engagement and to be a vital part of the discussion. You’ll anger meet-up participants if your tweets have absolutely nothing to do with the conversation.

For Twitter messages: Sending a generic message to new Twitter followers isn’t the same thing as sending a generic “Thank-you” email to new newsletter subscribers. The social nature of Twitter is completely different from that of email.

Generic Twitter messages are not conversational at all, and isn’t that the entire nature of Twitter? Also, sometimes I’ll get a random message from an individual that says, “Want to learn how your business can succeed? Download my free guide on Business Success Tips.” The only action I would take from this is to delete the mass marketing message from my email inbox. And forget downloading it. I’d also consider removing this person from my following list if the messages continue coming.

The entire purpose of Twitter is to be personable and develop conversations that are two ways and benefit both you and the individuals in the discussion. Sending a generic message on Twitter is not personable and only appears as a marketing scheme or impersonal greeting.

Facebook and Twitter feed: Due to Twitter and Facebook’s unwritten etiquette guidelines, linking your Twitter account to your Facebook profile is not always the best action to take when attempting to build exposure and influential relationships. When you link your Twitter and Facebook profiles together, your Facebook page will stream in constant updates from Twitter (as many as 10 – 20 tweets per day, depending on how often you tweet). Because Facebook is not designed to have a constant flow of real-time updates the same way as Twitter, this could deter people from reading your company page. If Facebook users want to view a streamline of updates from your business, they would follow you on Twitter.


Discover simple marketing strategies to attract and convert prospects. My bimonthly ezine, Sumer’s Secrets is packed with tips on how to improve your web copy, promote your website, and market your brand.  Sign up and receive a FREE report on creating web copy that will increase sales and site traffic.

Michelle Salater is an award-winning writer and president of Sumèr, LLC, a company which specializes in web copy writing, SEO copywriting, and the promotion and marketing of websites after they launch. As an avid business blogger, Michelle has grown her marketing blog, Copy Doodle, to be a powerful lead generation and client education tool, and frequently guest blogs and lectures on blogging. In 2009, Michelle won the Charleston Business Journal’s Forty under 40 award for her business and community leadership.

Tweeting for Lead Generation

We have read all over the Internet that you can make use of Twitter for lead generation. But are BPO units actually able to cash in on the craze surrounding this micro-blogging site? That is the question that is more likely to receive a thumbs-down. Twitter is useful, yes, but your call center agents need to know the ways in which to use this tool. What most telemarketing units do these days is create profiles, add random people as followers and then keep posting web links to the clients’ service pages. If you track the website and check for traffic coming in from Twitter, you will be abysmally disappointed. The amount of money you spend in manpower to maintain those profiles will not be justified by what you get out of those. So what’s the way out?


To know the answer, you have to dig in to the conception about Twitter. It’s a platform where you share ideas, thoughts and knowledge. Your call center agents must not be under the fallacy that followers added to your network are actually interested in your brand. They may have come onboard to widen their own business network. In other words, they are not going to click on the links you provide them with, because they have a business agenda of their own. That’s when your outbound call center agents have to play smart. You have to tweet interesting bits of information that have nothing to do with your business. There is no limit to what you can share on the Internet. The tweets of your BPO agents will make your followers realize that marketing is not your only goal. Interaction is the key to success on Twitter.


Posting credible tweets makes your brand feel authentic. No one wants to connect with a spammer. On Twitter, they quickly label you as one when all you do is talk about call center services. Use the retweet function more often. Retweet what your followers have posted. Try to spread the word around for their causes. They will be obliged to help out your lead generation agents in the process. When you have your followers and brand loyalists tweeting for you, nothing can be more beneficial for your business. Keep using these retweets and also thank them when they retweet you. Get your customer service agents to build up relationships with your followers. Personal ties always help sales lead generation.


Listening to Twitter talk is another sure-fire way to conduct sales lead generation. Your followers or other users on Twitter will talk about your brand, both positive and otherwise. The call center agents on the job have to monitor the conversation. Keep track on what they are saying and get your inbound call center team to respond to them. Be prompt in your responses, treating the Twitter profile like a customer service network. Your customers and followers must know that your profile is actively maintained and updated. Put up fresh content links every now and then to keep them coming back for more.

We have Twitter profiles to conduct lead generation online. Our BPO agents make it possible for us to campaign for brand building and promotion on the micro-blogging site.

Related Lead Generation Articles

Twitter Marketing Methods for Internet Marketing Success

Effective Twitter Marketing Techniques for Online Businesses
Twitter is one of the most popular social networking sites available. Of course, we all know that Twitter’s success can be traced to the celebrities making it “the thing” to do. Just like any other traffic source, internet marketers learned to use Twitter to bring more customers into their business and make more money. Twitter can be apiece of cake, if you know what you are doing.

Twitter is a place that is brimming with constant activity. In order to get the most out of your Twitter marketing, you should make use of this platform in every possible way and use it wisely to get the most out of your efforts. The first thing you should do is check the Twitter stream to see if anyone’s discussing the product’s you’re offering, as that’s a great way to get into communication with your prospects. Twitter has a search function that you can utilize to find talks of your product. You can then see how people react to the product, what they think of it, and you can use that information in your marketing efforts. The more you look into it, the better understanding you will have of your potential customers. Promote your Twitter account – this is one of those marketing tips that people often ignore. Your Twitter account is similar to your list of subscribers, if no one is on your list then they won’t be aware of any messages you send out. Most people are social and would join you on Twitter if you gave them a way to it. This is not a step that can be skipped, it is absolutely necessary to promote your account. Having your Twitter account name on your business cards is an under utilized method. Again, whatever it takes to get new followers. Obviously, you want your group of followers to be as targeted as possible, this will lead to a hire amount of buyers. Do not go after random followers, you will only be wasting time this way. Some things in marketing is a numbers game but your followers on Twitter isn’t one of them. Also, if you want, you can create a signature in your email account that links the readers to your Twitter page. If you want more followers, you must be prepared to get them anyway you ethically can.

On your profile page, tell the world about yourself and use a picture if possible. You don’t want it to look like a promotional page. This page is where you can share something about yourself with users. Twitter allows you to display your individuality. Having a profile with some personal touches will make people more comfortable when they interact with you.

Promoting your business with Twitter is actually fairly simple. If you follow the basic guidelines and you can get a lot out of it. People who aren’t familiar with Twitter may have anxiety about trying it. If you take the first step, however, you will eventually figure out how to move ahead. You will soon understand why so many marketers use Twitter to get traffic and promote their products. The above should give you a good foundation on what to do and what not to do when it comes to Twitter marketing. Like any other type of marketing, Twitter has its own particular rules.

Auto Cash Funnel tells essential ideas to help generate highly targeted traffic for your site

Turbo Commissions can to organize a superb concept to have a more beneficial living.

Related Internet Marketing Articles

Applications For Lead Generation

Lead generation is one process that has to reinvent itself every now and then. Customers are always changing thaeir buying pattern, looking at different media to search for products and services and also rejecting some methods of contacting them. For example, they are not quite comfortable with telemarketing calls anymore. Customers often fall for innovative methods of reaching out to them. BPO units have to think out of the box to make the right kind of impact. That is how the applications on social media networks like Facebook have come to the fore. These applications (API) are popular among the masses, often more popular dear to the users than the website itself! If the sales lead generation team can come up with something different and unique, it is sure to make its presence felt.

It is not easy to develop APIs that make the right kind of impact. To start off, the BPO unit needs qualified employees. You cannot get such jobs done by the usual employees of the call center. You need software developers and programmers. Website designing is another skill required for this purpose. The lead generation message has to be written by professional copywriters. The copy needs to be catchy and very in sync with the overall mood of the API. There is no point in hitting across directly. It is always a better idea to mask your marketing message in an interesting, innovative way. You would want to tempt the user into a curiosity for the brand or the products/services. APIs will work only when they are created in a way that interests the user. This interest is going to convert into sales lead generation.

Call centers have to reach out to the users in fresh, unique ways. APIs are popular among the users because they appeal to their visual senses. That is why the call center designers have to be on the top of their game. The designs should be made keeping some factors in mind. You need to keep the target users in mind. What kind of an age group are you looking at? Is your brand more appealing to the female users? The look and feel of the API will be based on the answers that you get here. Leads dont come in unless you can make the user curious. If you are trying to sell computers, your target users will be different from those who want to sell FMCG.

Other than creating their own APIs, call center units can use other popular ones for advertising. BPO units can create a banner or a widget that can easily blend with the API that you are using as a vehicle. Its also important to keep the customer service department ready to answer calls and other information about the brand. Generally these methods of lead generation are expensive and often clients shy away from them because of the cost factor. So if you do it, you must utilize it to the hilt. Call center services have to well-prepared for the impact of such APIs.

We provide lead generation in different forms of media, both online and offline. Our call center agents are adept in the use of online and offline forms of lead generation.

Related Lead Generation Articles

Why Search Engine Optimisation is Essential

Article by Virgil Ortiz

Search Engine Optimisation is becoming one of the quickest developing marketing methodologies. As a lot more corporations flip to the World wide web to retail their services and products, it becomes quite critical for them to industry on their own appropriately on the Industry Broad Web. Let us examine how Search Engine Optimisation may be the flip key factor for marketing your site.

Many companies imagine that a mere presence as a Net is great sufficient to get far more potential consumers. Nevertheless, the reality is very various. Traditional approaches of marketing possess depended on hard work of professionals who are champions in formulating techniques, getting a sound plan – B and understanding their target markets. Although the strategic bases of the traditional techniques are same to which of Search Engine Optimisation, the platforms of marketing are really diverse. Let us focus on about the principal differences.

A standard marketing proceedure enjoy promotion on news papers or periodicals reaches a restricted audience owing to a variety of factors similar to readership, attractiveness, business markets and so on. Additionally, tracing again to an ad may be quite tough right after a period of time of time. Additionally, the price may be a quite big factor in most situations as limits are imposed on the dimension of the textual content or pictures. This kind of restrictions can hardly smarten up the well-rounded picture of the enterprise and hence the odds of not placing out on a consumer are high. Now, let us see how performing Search Engine Optimisation on a internet site may be an advantage. The site can maintain a lot more information about the business. Putting it at the top of Yahoo in by itself behaves as a measurement of credibility, that can possess a beneficial psychological impact on your audience. Which simple fact which the site is at the top of the pile speaks volumes about its excellence and goes a long way in creating great will. Therefore, it might be instrumental in giving the organization a boost. With Search Engine Optimisation a wider spectator might be reached and the should of the clients may be measured. This can underpin future strategies to market a website. With instruments like Yahoo Analytics, objectives may be set and accomplished and triumph charges can be measured.

To industry your enterprise, it is possible to resort to call calling, telesales and so on. Nonetheless, with Search Engine Optimisation the situation is totally various. Once a internet site reaches the top of the pile, it is immediately observed by consumers looking for the service, when searching on different Search engines. Hence, the likelihood to get business is a lot a lot more.

If a company considers its site the engine that moves it forward, afterwards Search Engine Optimisation can quite effectively be considered the engine oil.

About the Author

Virgil Ortiz is a senior associate at Neogain and has spent many years in the Search Engine Optimisation Specialists Industry.

To find more about Search Engine Optimisation Specialists visit the website at http://www.neogain.com/

Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.

Virgil Ortiz is a senior associate at Neogain and has spent many years in the Search Engine Optimisation Specialists Industry.

To find more about Search Engine Optimisation Specialists visit the website at http://www.neogain.com/

Use and distribution of this article is subject to our Publisher Guidelines

whereby the original author’s information and copyright must be included.

On-Page Optimisation : How To Do It With Tags

On-page optimisation process refers to work on the post or article such as selecting proper keywords or tags , choosing proper tittle etc. We will discuss here about off-page optimization process .

 Normal static websites or Joomla based websites use keywords . But now-a-days , people are using WordPress to build their websites or blogs as they find it more useful and user friendly. Actually WordPress is too good for content management system and that is why people prefer to use it.

 The method we are going to discuss here is based on WordPress platform .However , it can be used in normal static websites too. In WordPress we use tags instead of keywords. Tags are the things that tell search engines about the contents in your websites.

 First of all write contents or articles for your websites .After that , find out proper tags for your post .Try to find out word phrases that are relevant to your contents .Do not use word phrases not relevant to your websites or topics.

 Use three or four tags for a post or article. However , you can use more tags .But using three or four tags is mostly recommended by researchers . When your post or article is ready with tags to get published , save them as draft . Then , do a simple thing . Preview the saved draft in a new window.

 After that go to the end of your saved post or article where your tags are situated .Suppose , you have written an article, “how to prepare tea ” and you have chosen a tag , ‘adding sugar in tea’ .So first of all go the tag ‘adding sugar in tea’ and right click on it and copy the link location.

 The URL will be like this ; “your-website-name.com/tag/adding-sugar-in-tea/”. Now find same phrase in the content body and hyper-link it with the copied URL .Do the same job with rest of the tags and similar word phrases. After you do all these jobs , you can publish your articles or contents finally .

 Must remember that this is a technique that most companies are using to get optimized in major search engines. Three or four tags will create three or four different web addresses but all these web addresses will send your visitors to the main post or article.

Hi ,I am soumyajit. I am a Blogger . I do professional link building and article writing services. I love to write articles on gadgets , seo and news events and make people known about things .I love photography. I love to shoot images of news events and festivals .I run RSS submission services.

Bespoke website

Hello friends I am your friend Robert Mac,

It has been long since I have not come on for discussion. As usual I am here to share a new thing with you all, my experience with a bespoke website. As you all know I like to do things differently. So how could I leave my trait while getting my website made!  I wanted a tailor made website for myself in which I could edit and add subtract things as per my own choice. I wanted my own specifications like allowing users to create accounts and storing and displaying data in the way I wanted.

After a lot of homework and search engine searches I landed to brand web direct. They are skilled people whom I could trust for my bespoke website as I didn’t want to be one among who faced the problem with their bespoke website. I wanted to be lucky in getting a hassle free bespoke website. So, brand web direct was my choice and I gave them the order to construct my website. I wanted a website which would grow with my business along with full control in my hand to update my website whenever required and that too easily. I did not wish to rely on web designers to change the content on and off.

I wished to do them freely on my own. I discussed with the experts on live chat. I was very particular about my website, I choose the design and domain name as per the availability. Then I specified that I needed the facility of uploading unlimited text and images per page, automatic resizing of images, changing alignment of text and images, changing font, size and color automatically.

In the gallery page I specified that I needed unlimited photographs per page, auto resizing of images and thumbnail preview, text descriptions and image captions. Also I was particular about the security of pages. So I opted for password protection for my site. Unlimited user name and password options were also required.  I also needed user friendly email addresses and its setup.

Also I wanted product pages, shopping cart, postage and packaging options. E commerce was also required. My demand list was high but they agreed to provide me all as per my choice. I was amazed to get such a flawless service that it surpassed my ego and forced me to appreciate their incredible work. You all know my nature I don’t praise anybody but their work was so fantabulous that I have come here to express my thanks to brand web direct. Thank you brand web direct for your work and service. My bespoke website is an ideal for everyone who dream as sophisticated as me. People like you make us dream so absurd and genius like you have the potential to make those horny dreams into reality. Hats off to you brand web direct.

Nars is a passionate Internet enthusiast who spends most of his time in helping small and medium business enterprises to grow and multiply their potential. When he is not staring into the computer he is either reading books or out doing adventure sports.For more information :-  Website Design

Related Website Design Articles